In a chapter from a book called Fundamentals of Game Design, 3rd Edition, the author dives deep into what makes certain players enjoy a game. The experiences a person wants to have are decided by the unique characteristics of that person, and this chapter explains how these characteristics can be matched to game design choices. For example, a person who is agreeable is likely to enjoy games which spotlight social harmony or cooperation.
If you’d like to read more on this, the chapter can be read here.
The book written by Ernest Adams can be found here.
How Game Developers Tailor Games to the Consumer